Useful Ways to Find New SEO Keywords

Gone are the days when you as a blogger could find something interesting to blog and reap several benefits in the process. Now, you also need to play the role of an SEO consultant and need to find and implement certain keywords to improve your performance as a blogger. That is exactly the time when you will have to look for new keywords, which is usually not an enjoyable thing to do. Fortunately, it’s not difficult you just need to show some commitment and put in some hard work to maintain high levels of SEO.
Here are a few tips to help you find the most appropriate SEO keywords for your blog.
Google’s Keyword Tool
Although you want your blog to appear on all search engines, you’re essentially writing your posts to impress Google. For this reason, there is no better option than using a free keyword tool designed by Google itself. It’s an extremely simple and easy-to-use tool – it takes a few minutes to provide you with the list of new and relevant keywords.
The interesting thing about this tool is that along with giving you the information about new keywords, it also shares how much competition different keywords have. This helps you pick keywords according to the size of your business – you should always look for a balance between competition and the number of times people search for that keyword.
At the same time, you can take advantage of this powerful tool to find out who has been searching for particular keywords and when. This information puts you in a better position to plan your posts for your target audience.
Related Search Feature
Most web surfers spend a few seconds checking the related search feature at the bottom of search engine results pages, but as a blogger, you can use these suggestions to find new keywords for the success of your blog. In reality, this is a hidden tool for finding new and popular keywords. You simply need to pick your niche and check the related searches – you can even use synonyms of these key phrases and use them as secondary keywords.
Alexa Rankings
This is another impressive tool to keep tabs on how your competitors are performing in search engines. It offers different features, and one of the most interesting features is the “High Impact Search Queries” column where you find info on how your competitors manage to find new readers. Once you know what they are doing, you can follow suit to bring in more traffic. Moreover, you can use this tool to check the SEO strategies your competitors are using – this gives you a chance to find holes and use them to your advantage.
Google Webmaster Tools
This is a good tool to collect information about how your selected keywords are performing. You can register simply by linking it to your website. Once registered, you can sign into your account and get to know of keywords your readers are keying in to find you.
This tool is quite useful because it will always take you time to select the most suitable and productive keywords. It is not a good idea to waste your energy on keywords not many people are using. Similarly, you shouldn’t be going for keywords that have too much competition. This tool will give you information regarding keywords and makes it easy to determine what’s working and what isn’t.
Filter by Location
Some bloggers don’t need to consider geographical limitations, but it is important to understand that Google and many other search engines arrange results keeping your local area in perspective. This is the reason why it makes sense to select keywords keeping your local and national area in mind. What it means is that you will yield better results if you also spend some time running a local SEO campaign.
Here, you will have to use different words for keywords to target your audience in different parts of the world. For instance, if your blog talks about football in England but you want readers from America, you will have to invest in local SEO and use keywords with different words – you will get better results by using soccer instead of football to target the American audience.
Move Sensibly
Although it is important to use keywords to improve your rankings and visibility, you shouldn’t go overboard with the idea of optimizing your content. After the introduction of Google Panda and Google Penguin updates, it is hard to rank your sites well for substandard and over-optimized content. Using too many keywords in your content will lower its quality and raise a red flag.
Therefore, you should lay your emphasis on finding the most appropriate keywords and then using them sensibly in your content. Creating informative content will help improve traffic to your blog, which is also going to improve your rankings. So, create quality content and keep an eye on the performance of your different keywords to get maximum results.

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