Here is a step-by-step guide to using Google Keyword Planner for keyword research which are as follows :
Step 12: by using the “custom sort” option within “sort and filter” and sort by “competition”; sort on “values” and order “smallest to largest” and click on “OK”
Step 14: Now choose such keywords which have a maximum average monthly search but minimum competition
Conclusion: Always use such a keyword that has a maximum average monthly search but minimum competition
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