A Step by Step Guide to Start Article Marketing for Your Blog

While this text refers to publishing articles to such online magazines like Ezine.com, it also can apply to putting articles in your newsletter and email campaigns.

What to write about?

This depends on the aim of your writing a piece of writing within the first place.

Is it related to your online business? Promotional?

Is it to easily share ideas and knowledge of particular topic or subject e.g. a hobby or passion?

Are you writing for a targeted audience?

For the sake of this text , the presumption is that you simply are writing for a targeted audience and it's a neighborhood of the promotional activities for your online business.

Why do we need to write articles?

  • To promote a site or product
  • To build a list
  • To send people to an opt-in page
  • To get one on one coaching clients
  • To sell or giveaway e-books
  • To establish yourself as an authority/expert in a niche
  • To build trust
  • To target a specific audience
  • To update your readers on the newest news and concepts 
  • Many of the above are related or crossover in purpose

Benefits of Article Writing:

It’s cheap – in fact, free if you do it yourself.
It is the sole free thanks to drive significant traffic to a site or page.
You can use the article widely over quite one Ezine.
Your get backlinks to your site (SEO)
You establish a reputation as a credible expert
You can highlight your services and products
People Want Expertise
Don’t write for the sake of it – people don’t want twaddle of BS

Know your subject well– in order that you'll write authoritatively from different angles or perspectives – thus providing your reader with more to think about .

Provide your readers with quality content that not only keeps them interested and reading on, but which inherently is additionally useful and informative – through the ideas and concepts you include, the solutions to problems you discuss.

Style to be used for writing an article:

Write in a clear concise way
Use short paragraphs and sentences
Don’t use esoteric jargon
Be conversational, rather than formal
Keep your grammar and spelling clean

Deliver Value-laden Content

Keep your prospective readers in mind and write your articles (or email newsletters) supported what possible answers or solutions they'll be trying to find . Imagine you're during a two way conversation and that they were asking you questions – and you're providing the answers.

Write the article supported the most keywords you found when researching the subject .

The article should be informative and of an honest quality which delivers benefit to the reader.

1. Introduce the topic (Basically an outline that says what you are going to deliver)
2. Expand on it – this is how the topic is achieved etc.
3. Conclusion and summary

Stick to the subject – if there's relevant related information – use that data for an additional follow up article.

Keep the article to between 300 – 500 words.

Make your headings compelling and enticing – bland is boring

Deliver on what the heading says – except don’t provide the entire solution – you are doing want them to click your links and attend your site or opt-in page where they will be able to get more.

Use SEO principles where you can

Bold and repeat the title within the body of the text

Italicize it once as well

Use h1 and h2 headings if permitted

The search engines are more likely to display your page/article (or site for that matter) if the content is natural and of obvious value, relevant to the keywords that it is written around.

Ways to Optimize Your Articles:

Keywords – these are the words that people use when searching – identify the highest ones and note those in high demand. Write the body of your article around them.

Make sure you use/insert keywords relevant to the niche you're writing about.
For example, if you're writing about electronic tags on dog collars – then this must be within the text because it is that the primary keyword which will tell Google about your page.

Then add in other KWs (synonyms) that you simply have found via a keyword suggestion tool like Google’s keyword tool. Go with some that are less competitive also .

Also, write around these – this is often effectively “latent semantic indexing” – which may be a fancy phrase that describes how Google assesses value of content around keywords – that's it doesn’t just believe the keyword to satisfy a searchers needs – it assesses the content!

It actually also helps your style – by it you avoid repetitive use of an equivalent descriptive word or phrase and you create your writing more interesting to the reader.

Don’t keyword stuff – 1%-3% density is enough – Google doesn’t search purely by keyword alone – and can penalise KW stuffing. (That is approximately one or two KW’s every 100 words)

This is an over-simplification – so do apply all the principles about good keyword usage.

Time and Talent (Outsourcing)

You need to submit a minimum of 3-5 articles each day (Mon-Fri) 100+ a month

If you are feeling your writing skills aren't up thereto – then considering outsourcing your articles to someone or a corporation that gives this service.

A good Article writing service is worth every penny generally.

This will cost (on average) about $10 a piece of writing . There are some who are cheaper and a few dearer. Don’t pay until you have assessed the quality of their writing skills.

Interview the author , invite samples, study what they assert they will offer or do. You also want someone who will deliver on time.

Make sure you supply your ‘ghost writer’ with the keywords and clear instructions on the subject or niche.

The Resource Box

The Article directories all have some sort of resource box. This is often the only place where you can put a link for your reader. Note: Many won’t accept hyperlinking within the body of the text.

The Practical

When writing your articles or reviewing outsourced ones – make sure your work space is an environment where there are no distractions. Keep the TV off and if you need a break – go outside and get some fresh air and then come back.

Your typing is still 2 fingered? Learn to type properly – it will speed up your production no end.

Make a regular time to write – set aside a set time – don’t just leave the tasks up in the air to be done “sometime today” – you will get behind!

Where to submit

Ezine – by far the largest and most widely read of the online magazines. And, Google loves it.

They are fussy, but if you are submitting original material you won’t have any problems. Just follow their guidelines.

Here are some other article directories where you can submit your articles.
The main benefit of doing this is to build up your backlinks which is good SEO for Page Rank








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see next article “Speed Up Your Article Marketing”

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