How to improve WordPress website SEO?

There are a number of steps you can take to improve the SEO (search engine optimization) of your WordPress site. Here are some general tips that you can follow:

Choose a good, SEO-friendly theme for your site. Look for themes that are optimized for mobile devices and have clean, valid code.

Use a plugin like Yoast SEO to help you optimize your site's content for search engines. This plugin can help you create better titles and meta descriptions, and it also helps you to create more SEO-friendly URLs.

Make sure your site is fast and optimized for mobile devices. Google has stated that site speed is a ranking factor, and a slow-loading site can negatively impact your search rankings.

Use header tags (H1, H2, etc.) to structure your content and make it easier for search engines to understand.

Use alt tags to describe the images on your site. This can help search engines understand what your images are about and improve the chances that they will appear in image search results.

Use internal linking to help search engines understand the structure of your site and find your most important pages.

Regularly add fresh, high-quality content to your site. This will not only keep your visitors engaged, but it will also help to improve your search rankings over time.

Use keyword research to determine the phrases and terms that people are using to search for the products or services that you offer. Then, use those keywords in your site's content and metadata (e.g., in your titles, headings, and meta descriptions) to signal to search engines what your site is about.

Use social media to promote your content and build links to your site. Social signals (e.g., shares, likes, and comments) can help to improve your search rankings, and links from social media profiles can also be a source of backlinks (links from other sites to your site), which can help to improve your site's authority and rankings.

Set up and verify your site with Google Search Console. This is a free tool offered by Google that allows you to see how your site is performing in search results and to get alerts when there are issues with your site.

Consider using AMP (Accelerated Mobile Pages) to speed up the loading of your site on mobile devices. AMP is a project that aims to improve the performance of the mobile web by creating lightweight versions of web pages that are optimized for fast loading.

Monitor your site's performance using tools like Google Analytics. This can help you to understand how much traffic your site is receiving, where it's coming from, and how well it's performing. You can use this information to identify areas for improvement and to track the success of your SEO efforts.

Use structured data (also known as schema markup) to help search engines understand the content on your site. Structured data is a standardized format for providing information about a page and classifying the page content. It can help search engines to better understand the meaning of the content on your site, which can improve your site's visibility in search results.

Set up and use Google My Business to improve your local SEO. If you have a local business, it's important to make sure that your business is listed in Google's local business directory. You can use Google My Business to manage your business listing and to ensure that your business is visible in local search results.

Use the rel=canonical tag to prevent duplicate content issues. If you have multiple pages on your site that contain similar or identical content, search engines may see this as duplicate content and this can negatively impact your search rankings. You can use the rel=canonical tag to tell search engines which page is the original (or "canonical") version and to give credit to that page for the content.

Use a sitemap to help search engines understand the structure of your site. A sitemap is a file that lists all of the pages on your site, along with their hierarchy and the relationships between them. You can create a sitemap using a plugin like Yoast SEO, and then submit it to search engines through Google Search Console to help them discover and crawl your site more effectively.

Use external linking to improve the authority of your site. When you link to other reputable and high-quality sites, it can help to improve the credibility and authority of your site in the eyes of search engines.

Use breadcrumb navigation to help search engines understand the structure of your site and improve the usability of your site for visitors. Breadcrumb navigation is a hierarchical list of links that shows the visitor's current location within the site's hierarchy.

Use a caching plugin to improve the performance of your site. Caching can help to reduce the load on your server and make your site faster by storing static copies of your pages and posts. This can help to improve your site's performance and user experience, as well as its search rankings.

Regularly audit your site for technical SEO issues. Use tools like Google Search Console and the Yoast SEO plugin to identify any technical issues that may be affecting your site's visibility in search results. These can include issues like broken links, duplicate content, and crawl errors. Fixing these issues can help to improve your site's search rankings and user experience.

Overall, SEO is a complex and constantly evolving field, so it's important to stay up to date with the latest best practices and make sure you are following them on your WordPress site.