Facebook ‘Likes’ are now paid ads

To continue to meet its unspoken agreement with users on a regular basis, provide them with new things to protest, are testing Facebook a new advertising program where the things you “Like” are turned into advertising in your friends ‘ feeds. The same applies to places where you check-in.

Oh, and you cannot opt-out.

This is not all you “like” of course — only products with commercial potential. Say you give up Starbucks “thumb” or check-in to Starbucks on Facebook places. (It is the example of the proverb is using in its report on the new ad system, because hey, it all goes to Starbucks.)

If Starbucks is participating in the program “sponsored story” ad your friends receive double-notification of your fandom: an update in your friend’s newsfeed (because hey, everybody loves spam) and a “sponsored story” ad with your name and, optionally, your comment in the “meet hot singles in your area,” Department of their Facebook page.

What can you do about it? Not a whole lot.

If you “Like” something branded, hear your friends may very well on it. As before, you have the option to control which Facebook friends Show up in your newsfeed. So if you’ve got a person who “likes” or marks an annoying density there.

Oh, and you can also be the “inappropriate” — not that you should.

“The way that the product is now a check-in record appears in the ad feed exactly as the user wrote it,” the proverb says. “So if a user control to the Starbucks with,” I hate this place, but it is the only coffee around “so that is exactly what ‘ ad ‘ turns out to be.”

When Internet pranksters wrap their hive minds around this potential, “I hate this place,” will be the least of the concerns of Starbucks. Therefore, advertisers also have the option to only allow “like” without comments on the “sponsored stories.”

If your options seem relatively thin, it is because this new Facebook app is on the advertiser, not you. Remember, we can use it for free, but Facebook is in the business to make money, and it is in a unique position here.

Word of mouth is one of the best ways a mark to get his words out, we tend to check out, if not full of confidence, things our friends support, so more than things in paid advertising.

Until the advent of social media, word of mouth has been a difficult force for brands to exploit. But in its ongoing attempt to monetize word of mouth, can Facebook finally stumble on MySpace.

Like Myspaces migraine-inducing glitter made gifts Facebooks when clean lines seem to prefer, irritation of our friend the unwitting advertising spam can open up the market for a clean platform calls our collective name.

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