5 ways people are using analytics to boost their sales in real time

Most people who operate their businesses on the web will admit that when they first started, they didn’t know what analytics were, let alone how they could be of great importance. Then somehow, they stumbled across a google analytics tool and fell in love with it. The tremendous volume of tools and pieces of information they could retrieve from the numbers offered by google’s universal tool was amazing. Whereas before, they could fork out $100 to purchase software that could do the very same job that google analytics is doing for free.

How it works

If you’ve never used google analytics, you may think that it’s really a complicated platform (now that some of us frown when they hear the word ”data”, they always think maths). However, that’s not the case here, and there are also free tutorials to walk you through the entire process. This article will only highlight 5 ways in which you can use analytics and get better sales conversions in real-time.

1) You can review recent trends

The key purpose of using analytics is to get useful information about your visitors’ activities. This is one way you can put analytics into good news. Most people like to monitor their sites to see which days are good for business and which ones don’t really favor their businesses. Using analytics, they are able to find out which factors are affecting the flow of traffic into their businesses. In the process, they get information that no one else could have ever told them. For instance, we all know that Sundays are very slow days for websites. But Tuesdays evenings also tend to be slow business days for most websites. It’s important to know about this, especially if you are running a PPC campaign.

2) Comparing multiple sites

If you have multiple sites, you may encounter difficulties monitoring them simultaneously. But there’s a way you can use analytics to see how each of them is performing without jumping through hoops. You just click on a tab and switch between views and see what is happening on the other side. It’s really a convenient way of staying upbeat with your e-commerce business.

3) Checking for paths

Chances are that you’ve always wanted to know what guests do once they stumble upon your website the first time. You’d want to know what pages they usually view, how often they view those pages, and where they go after vising those pages. This is important because you can nearly anticipate your potential client’s behavior. Analytics allows you to monitor all this information in a convenient way. So what you do with this useful information is up to you.

4) Checking on bounce rate from different entry paths

Analytics gives you real-time information on where your site’s visitors often go. It allows you to watch a particular habit and see how you can correct it. If you are going to keep your bounce rate at 50%, then you better find reasons why your visitors are leaving. A percentage that’s above 50 shows that your visitors are not going away too soon after they visit your website.

5) PPC alongside SEO

It’s painful if you invest in a PPC campaign and you aren’t getting the results. So the first thing you’ll want to know is how they are performing at all times. You can keep track of both PPC and keyword search performance–and you’ll soon discover which ones perform better and for what keywords.

The 5 points above are just a few ways in which people are using analytics today. These are incredibly valuable, no matter what you are selling. You’ll only become successful once you know your website’s performance, who are visiting, and what they are doing.

Article by Mel Mayer on behalf of Crucial.

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