Google finally published the information about the way he split the AdSense earnings with publishers. Adsense Publisher Get 68%,Google Get 32% Of Earnings Regular wisdom is that the split was around 70/30 for publishers, and that was very nearly reality: publishers get 68% of AdSense for Content revenue. Adsense Publisher Get 68%,Google Get 32% Of Earnings
you get 51% of advertising earnings, If you use AdSense for search. Google attribute this difference to higher costs involved in hosting the search results on websites other than their own plus all the added things you can use with AdSense for search, including restricting searches to a set of specific websites.
Revenue for the variants of other AdSense has not disclosed and it seems to change. This information certainly motivated many publishers. Adsense Publisher Get 68%,Google Get 32% Of Earnings
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