What is Internet Marketing?

Internet marketing remains an entire mystery to an outsized majority of Internet users. For many users, internet marketing is seen as some foreign area of the online, populated with silly get-rich-quick schemes and unsavory characters able to cheat the innocent and uninformed consumer at the click of a mouse.

In reality, Internet marketing is populated mainly with hard working professionals promoting and selling top quality brand products by many of the world’s Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of products sold online has been steadily increasing annually because the Internet gains in both popularity and familiarity. Studies have shown people shop online due to lower prices, a wider selection of products, easier comparison shopping, and lots of just prefer not having to visit stores to make a purchase.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re an Internet Marketer and that you work full time on the Internet… you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for several people from all walks of life. From the school student to the bored housewife to the retired doctor… all are enjoying a neighborhood time or full time income from the comfort of their homes.

And since the web is now practically available to everyone, anywhere within the world – Internet marketing may be a level playing field. There are many forms of Internet marketing. There are many online business models you'll follow. There are countless ways to earn an honest honest income from the web . Which path you're taking are going to be largely determined by research, work habits, and therefore the time you're willing to place forth.

Here’s a fast rundown of the foremost popular sorts of Internet Marketing:

1. The Brick and Mortar Store Online. Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don’t buy online, many use these sites for gathering product information before buying within the world . A factor many savvy businesses are exploiting in their overall marketing strategies.

2. Online Services. Many service industries have moved online, everything from visit banking to dating! Again, the web are often a profitable extension for any service company.

3.Internet Gurus. Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online – opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures… a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online, info products, workshops and web seminars – teaching people the way to market on the web . A marketer creating his own product can prove very productive – as seen by John Reese’s 2004 launch of Traffic Secrets, which earned over 1,000,000 dollars in at some point . (Without a penny of paid advertising!)

4. Online Advertising and Pay-Per-Click advertising like those offered by Google Adwords, presents another viable marketing route. Keywords (the exact words typed into an enquiry engine) fuel an outsized portion of the web’s activity. Keyword marketing has become a serious drive behind most of the economic transactions on the online . This is a really lucrative sector for those Internet marketers who know exactly what they’re doing.

Then there's the entire section of SEO experts and consultants who command high prices for positioning companies or products within the top positions on the main search engines. Acquiring organic Top 10 search results will greatly determine the profitability of your online product or company.

5. Affiliate Marketing. One of the smallest amount understood, yet one among the foremost profitable sorts of Internet marketing is affiliate marketing. An online marketer can join any affiliate program and promote its products or services on the web . You market the products, find customers for the corporate and receive a commission for every sale you create from your marketing efforts. These commissions can run anywhere from 2% to over 75%. One affiliate click can earn you anywhere from a couple of cents to many hundred dollars.

Major third party affiliate programs or companies like Commission Junction, Clickbank, LinkShare, Amazon, Shareasale… acts as a brokerage or go-between representing thousands of Top Brand companies like Sony, Apple, Dell… to online affiliate marketers. Marketers can join a program like Commission Junction or LinkShare and be ready to promote and market hundred of high quality products or services online. They can consolidate their affiliate marketing through these third party programs.

Perhaps the foremost common business model for the bulk of online marketers is that the last example, or a mixture of advertising and affiliate sales. Many work-from-home professionals have adopted this business model. They have created a site or sites on the subject that interests them and of which they need or have gained some expert knowledge.

Once these sites become established and gathering an outsized amount of targeted web traffic every day , making a pleasant income can only be a matter of putting the Google Adsense code on their pages and placing a couple of appropriate affiliate links on their sites.

The more traffic these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more internet sites they design, the more income they earn.

What many of us outside of the online marketing field fail to understand , the web may be a 24/7/365 business. The Internet is usually on and dealing for you. It is automatically producing income for you 24 hours of the day, while you’re sleeping, while you’re enjoying a nice meal with friends, or even while you’re on vacation.

Internet marketing can provide you with a life-style that's totally liberating – you'll live and work anywhere within the world. You can be your own boss, set your own hours and work from the comfort of your house . Plus your whole online Internet business are often automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to fit your own work habits. Internet marketing is scalable, once you've got learned the way to make your first dollar; it's only an easy matter of repeating and scaling up what you probably did to earn that dollar. Computers and therefore the Internet make it even as easy to handle thousand sales because it is to handle one sale.

As Internet marketing becomes better known, it'll gradually earn more and more respect. It will become a well recognized profession that a lot of will aspire to and follow as a life long career. Mainly because Internet marketing will offer you the liberty rarely seen in the other profession.

It offers you mobility, a high standard of living, and a working environment that can’t be beat. It gives you the liberty to follow your own interests and hobbies; all the while turning those interests into viable revenue streams that supports the life-style of your own choosing.

When it's all said and done , earning a living just doesn’t get any better than this.

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