SEO-Difference between On-page SEO and Off-page SEO


What is SEO?

SEO (Search Engine Optimization) is extremely important to extend the traffic and rank of any blog. Since the time I even have started blogging, i'm learning everyday new things about SEO. Whenever we write something on a specific topic, we attempt to share the maximum amount information thereon topic. SEO has no particular technique to follow until you have a quality content. If you have a well-researched article and has focused keyword, then it will surely rank higher in search engine. SEO techniques makes your article search engine friendly. These techniques will guide you about using keywords, images, links etc. in your article. SEO are of two types, On-page SEO and Off-page SEO. Now if you understand these On and Off page SEO, then you'll apply these techniques in your blog also.

Difference between On-page SEO and Off-page SEO

On-page SEO

In On page SEO, we can directly optimize the article content by focusing more on keywords, title, meta description, image etc. Here, you can optimize your keywords in title, H1, H2, H3 tags, in alt text of images etc. These ways you'll make your article more accessible to look engines. The more you can explain your topic through keywords, the more are the chances you can rank in the search engines. But, you ought to also remember, you ought to not SPAM you content. For example, if you're using your keywords in each in every line of the article, then this text are going to be penalized by google. Hence, a correct and proper use of keywords in the article only will be ranked in the search engines.

Best plugin for On-page SEO

The Yoast SEO plugin for WordPress users, is the best plugin which can help to optimize your blog post content. I have been using this plugin from the beginning and it the best for On-page SEO. As you can see in the below image, it will show all the analysis report about your On-page SEO. Here, you can see it has shown report on number of words, title, keyword density, internal links, URL, meta description etc. This will eventually give On-page SEO score for your article. Hence, you ought to always use this plugin which can surely help your article to return to the primary page of the search engines.

Off- page SEO

This SEO cannot be done by optimizing your article content or using Yoast SEO plugin. The Off-page SEO is basically calculated on the basis of how much is your blog popular on search engines. Now, the recognition is calculated by the amount of backlinks the blog or website has. Now, for example, if your blog is having quality content and some of your blog links are shared by other bloggers on their blog, so in short the other bloggers are referring to your website. The backlinks are nothing but the references you are getting from the other bloggers of same interest. So, in such cases the other blog’s traffic is directed to your blog as well because of your blog links. So, when the backlinks are more the search engine think that the blog has some really good content and hence they are referred by so many domains. In such scenarios, you blog rank will also increase. So, that specialize in On-page SEO isn't enough to rank higher in search engines. You have to urge some quality backlinks also to enhance your blog performance. You can get backlinks by commenting on other blogs, guest posting by writing on other blogs, participating in forums, etc. Below in the screenshot on a blog backlinks which I got from website about how the backlinks are shown for any blogs. Here, you can see 63 websites are linked to this website, which mean 63 website refers (backlinks) this website.

Hope, now you'd have understood the way to follow On-page SEO and Off-page SEO while writing a piece of writing . Thanks for visiting. Do share your thoughts in the comment section.

Post a Comment