What is Google Ads? How Google Adwords work?

What is Google Ads

Today in this post, we will help you with what is Google Ads and How Google Adwords work?

To understand how Google Ads works it's important to understand how Google works and with Google, it always starts with a person. This person features a thought or a thought and that they have an issue of something they need to look on Google so what do they are doing. They go to Google to undertake to urge this question answer to urge this pain point solved.

Now this is the key part when people search on Google they want to find the answer to something and this is your opportunity to show your company or to show your product or to show the solution that your business has to this person's problem and within Google, there's what's called the organic results and these are the things that Google puts within the search results for free of charge because it's just really high-quality content and Google knows that it's gonna provide an answer.

Also, Google puts at the top of the search results paid ads and the way to get to the top of the search results on these paid ads is through the Google ads platform wont to be called Adwords.

But later it's since changed its name to Google ads so to get to the top of the search results on Google you have to pay and I'll explain how this works in just a minute.

But before we move to it let's recap what happened here. Someone had a question or a concern some kind of pain that they needed a solution for. They visited Google and once they googled it your company your business showed up at the highest of the search results.

At this point, you might be wondering why to use Google Ads?

We use Google Ads, especially because right below it is the organic search results that Google puts there for free once you rather just be an organic search result and the answer is yes.

It'd be great to be an organic search result but that is very very hard to do. You have to write down really high-quality content get many Link's pointing to you.

The benefit of using Google Ads is it accelerates your results and the way it works is you might tell Google you know what I want my ad to be on the top of the search results for a certain keyword in a keyword is whatever someone searches in Google so, as an example, you might tell Google I want to be at the top of the search results.

Here is an article on A step by step guide to Keyword Research in 2020. You can go through the steps provided in this post before starting your keyword research journey.

Anytime someone types in the word peanut butter now Google wants to get paid for this and so what you tell Google is I'm willing to give you $1 every time someone clicks on my app now you don't pay unless someone clicks on your ad now.

It's a bidding system someone else might along with you come and say I'll pay $1.10 they would go to the top of the search results and so the more people involved the higher the bid potentially could be now it does get a little bit more complicated than that but this simple version is you pay Google every time someone clicks on your ad and therefore the way it works too is you recognize.

Every time someone clicks on the ad it cost you $1 if you can make $2 on average every time someone clicks on your ad it makes sense so a quick example of this is it cost you $1 per click and if on an average every 10 people that click on your website you make a sale and every time you make a sale you do $20 in profit.

Thus, you spent $10 to get $20 in profit. You should do that all day long and that's how Google ads work.

Now the question arises that why Google Ads is so powerful?

The reason why it's so powerful is not only that you can target very specific keywords but also you can actually target by geography or what time of the day you want to point out your ads for or what quite device someone is using.

Are they using a cell phone or a computer?

So you can get very analytical in figure things out that work for you in your business. Now a quick tip if you are selling peanut butter, for instance, you wouldn't want to bid on the keyword peanut butter because people search peanut butter for a ton of different crazy reasons instead you'd want to bid on a more targeted keyword like organic 16-ounce peanut butter because the person that's searching that is much more likely to buy your product than someone that's searching something more generic.

This is called a long-tail keyword and is one more reason why Google Ads are often so powerful.

Another vital thing to understand about Google ads is you would like to separate test the message. Split test what's called your ad copy so you might have an ad that looks like this but maybe you can write a better ad and you might want to try a second one out.

So the message and this is the actual wording that shows up when someone is about to click on your ad is very important and Google has a feature that will let you test different messages and the goal is to get a message that converts as high as possible meaning that out of every 100 times someone sees your ads how often do they actually click on your ad.

You want that number to be as high as possible. This is called your click-through rate.

The better your click-through rate is the lower Google will charge you per click so to sum all this up this is what's called a funnel.

The funnel is everybody in the world that is searching peanut butter. Now out of these folks that are searching for peanut butter, a little percentage of them will actually click on your ad and out of these folks who clicks on your ad, a small percentage of them will actually purchase your product and that's what's important for you.

You will try to convert all clicks by an individual who is searching for peanut butter into a sell. According to my experience, out of 100 people who search, 30 will click on it to check the product and 10 will surely buy the required product.

So, at last we need to conclude this post saying that if the margin is high, you can expense some money in advertising your products or services with Google Adwords in form of Google Ads.

If you still have any questions related to Google Adwords or Google Ads, please write it in the comment section below. We will answer to it as soon as possible.

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