What Is Blog Optimization ?

Blog optimization generally refers to the techniques used to attract internet users to your blog, so that your blog obtain a large mass of audience as well as gain popularity.

Publishing post is not enough for starting a blog, you need to attract an audience to your blog post.

The better you optimize your blog, the better visitors you gain for your website (blog), the better ranking your blog will gain as well as your blog becomes popular.

In simple words, Blog Optimization generally refers to promoting your blog worldwide so that your blog traffic increases and the blog get publicity worldwide.

There are different methods used for blog optimization, which are as follows :

Search Engine Optimization (SEO) :

Search Engine Optimization is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo, etc. via organic search results in search engines. It is important to improve SEO of a blog as billions of internet users in this world daily use the search engine to search some words or phrases, the techniques of understanding user's requirement i.e. to know what internet users will search in search engines more are Search Engine Optimization.

Social Media Optimization (SMO) :
It is a technique of promoting your blog through different social media networks either it is facebook, google+, twitter, etc. or through RSS feed and social bookmarking. Sharing your post daily to different social media networks is an important step of social media optimization.

Email Marketing (EM) :

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing is done most commonly through advertisements, request to visit your link, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business and blog.

Video Marketing (VM) :
Video marketing can be used for everything from building customers, promoting your brand, blog promotion, services or products. In video marketing, we integrate adverts in between videos or create a unique video related to our brand, products, services or blogs and upload it to the video hosting platform. The most commonly used video hosting platform is youtube.com.

Mobile Marketing (MM) :

Mobile marketing is a way in which technology can promote personalized goods, brand, products or services as well as blog promotion to a user or group of users who are constantly connected to a network via their mobile device. Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile web sites, or by using a mobile device to scan QR codes.

There are many other techniques which will help in optimizing your blog which we will discuss later in coming posts.